The partnership between Salesforce and the Polygon blockchain continues to mark an initiative to engage with customers through Web3 technology.
Salesforce, the world’s number 1 customer relationship management (CRM) platform, cooperates with Polygon layer-2 blockchain to build NFT reward points system.
We are excited to share that @salesforce has launched on @0xPolygon!
Salesforce will help their clients onboard to Polygon with its management platform to help its clients create token-based loyalty programs.
“Most Salesforce customers use Ethereum or Polygon” – Salesforce
— Ryan Wyatt (fwiz.polygon) (@Fwiz) March 16, 2023
On March 16, the cloud software giant confirmed it was about to launch an NFT-based rewards point solution. Salesforce’s website says “Track real-time blockchain data of your Ethereum and Polygon collections in your CRM.”
Loyalty program is considered the best strategy to retain, prolong customer lifecycle and create a foundation for business growth. According to data from Smile.io, loyalty programs can generate around 40% of revenue for businesses.
In recent years, blockchain technology has been increasingly applied in strategies to increase the connection between customers and businesses, especially reward points programs. Taking Starbucks as an example, the famous coffee shop chain in Western countries also chose Polygon as the unit to build its NFT-based reward system in September 2022.