Following in the footsteps of Twitter, Meta announced the sale of green ticks on Facebook and Instagram

Metathe parent company of Facebook and Instagramis about to add a paid verification service “Meta Verified” for platform users.

Following in the footsteps of Twitter, Meta announced the sale of green ticks on Facebook and Instagram. Photo: Fortune

In the latest post on his personal Facebook page on the evening of February 19 (Vietnam time), Meta boss Mark Zuckerberg said that he will launch a green tick to authenticate accounts on two social networks Instagram and Facebook this weekend. .

Announcement about the Meta Verified service package on the personal Facebook page of billionaire Mark Zuckerberg on February 19

According to the company’s description, Meta Verified is a service that helps users authenticate their accounts with their identity cards to get a green tick, thereby being better protected from network impersonation, and directly connected to the department. customer support.

“The new feature will increase the authenticity and security of our services”CEO Zuckerberg said.

The new service for personal and professional accounts matches the requirements of the platform. Business accounts cannot currently register to use this service. But first, only Australians and New Zealanders can experience Meta Verified.

According to Meta’s CEO, the subscription will include both Instagram and Facebook accounts, priced at $11.99 per month if purchased on the website and $14.99 at checkout on iOS and Android. For websites, there will be no Apple’s 30% commission on in-app purchases.

Currently, Meta is still not making any changes to old accounts with green tick certification. “In the long run, we want to build a subscription service that is valuable to everyone, including content creators, businesses, and the community at large,” the CEO added.

Previously, billionaire Mark Zuckerberg had informed that Meta was about to launch a new product that empowers content creators on the company’s social networking platforms, and warned about the costs associated with supporting content. technology support for such a large number of users today.

The fact that Meta collects fees is also said to be “following” Snap and Twitter. In November, the Elon Musk-owned social network for the second time introduced a monthly subscription to Twitter Blue for $8-11 a month and caused mixed reactions. The service was once halted after a number of paid accounts rampantly impersonated major companies and politicians. However, this is still considered a great revenue-generating bargain for the “blue bird” platform.

Citing Meta’s last fourth quarter financial report of 2022, Reality Labs’ operating loss was $4.28 billion, continuing to sink into a persistent loss, after wave of layoffs in November 2022. But even though Does metaverse dream cost billions of dollars?, Zuckerberg is still “trying to eat sticky rice” and has not given up on his ambition.

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