This Super Bowl didn’t advertise cryptocurrencies, but there was an ad for a game NFT that had a QR code that could be scanned and generated one of 10,000 free collectibles. For many viewers, the process didn’t work as expected, while some got the NFT for free and sold it for hundreds of dollars.
Gaming startup Web3 Limit Break said it paid $6.5 million for an ad featuring a free NFT Ethereum mint for its anime-inspired DigiDaigaku game project. The animated ad is built with a continuous QR code, which the ad claims viewers can mint (or create and claim) a free NFT for the game after scanning it.
Unfortunately, many viewers on Crypto Twitter responded to scanning the QR code, only to be redirected to the Twitter page of Limit Break co-founder and CEO Gabriel Leydon. The site geocoding is in the code that redirects people to Leydon’s Twitter page after a few seconds, so some users don’t see the initial page load until they are redirected.
“I gave up everything to watch a 30-second Super Bowl ad that was supposed to bring generational wealth by minting NFTs for free, but all I got was following an account on Twitter,” said Twitter user ThreadGuy tweet.
other criticize The move is a means by Layden to “increase engagement.” Some said Leydon added the minting link before the ad actually ran, while others complained that the minting process was not easy as users would need an Ethereum wallet to claim the NFT, which could exclude those new to crypto users and mainstream audiences.
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“Man why did you send this early to make your audience uncomfortable”, tropoFarmer tweet.
“This guy actually spent millions of dollars on a Super Bowl ad, first publicizing the link on Twitter, letting the public know their first NFT experience. If this is a super easy referral process without creating a wallet, that’s it.” Could be huge…’, YouTuber Popeye tweet.
There have been plenty of complaints like this on Crypto Twitter, but Limit Break has apparently delivered at least some of the 10,000 Ethereum NFTs promised to this DigiDaigaku collection. While the Super Bowl was still being advertised, those free NFTs were quickly being traded on the secondary market.
According to data from the NFT OpenSea marketplace, NFT Digital University Dragon Egg Shortly after the minting, it traded for over 0.5 ETH (over $750), although the price dropped and bounced throughout.
The floor price (the cheapest NFT listed on the market) dropped to about 0.32 ETH (~$485) on OpenSea, but has now recovered to about 0.39 ETH (~$585). Since the ad was published, several transactions worth 912 ETH (over $1.3 million) have taken place.
Part of the reason for the price volatility is the uncertainty surrounding the announced second wave of NFT dragon eggs.Leiden is tweet Regarding the second chance to mint another 5,000 NFTs, users can get these NFTs by registering through the DigiDaigaku website and retweeting one of his tweets. It’s unclear if these NFTs are part of the initial 10,000 total, or will be added later.
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According to decryption