Decentralized social network Bluesky launches beta on App Store

Decentralized social network Bluesky, backed by former Twitter CEO Jack Dorsey, officially launched a limited download beta on the App Store from February 17.

Jack Dorsey-backed decentralized social network Bluesky launches on the App Store

Bluesky is a project that has been “incubated” by Twitter since 2019 when Jack Dorsey – former founder and CEO – was still in office. Although sponsored by Twitter, but Bluesky claims to be completely “separate” and not controlled by Twitter, as long as it meets the condition “Bluesky must develop decentralized technologies”.

The difference between Bluesky and Twitter is based on Bluesky’s adoption of AT technology, which is an authenticated transmission protocol. AT provides a means of creating an interconnected and decentralized social network. Thanks to that, former Twitter CEO Jack Dorsey believes that Bluesky will solve Twitter’s controversial “abuse of power” in the past.

Bluesky’s beta has been officially posted to Apple’s App Store since February 17, but is limited to invited users and has only recorded 2,000 downloads so far.

As described by TechCrunch, a party invited to participate in the Bluesky trial commented that, “the experience of using Bluesky is essentially identical to Twitter”. Features like searching, creating posts, retweeting, etc. are still quite similar. Also, instead of Twitter asking “What’s happening?” then Bluesky will ask “What’s up?”.

Bluesky user interface. Source: Techcrunch
User profiles and notifications on Bluesky. Source: Techcrunch

After Twitter is handed over to Elon Musk, there have been a series of “migration” from the platform because of disagreements in orientation with the new owner. The proof is that the social network server Mastodon at that time emerged as an “alternative option” because of its similarities to Twitter, noting that the number of users doubled to 860,000 since Mr. Musk took over.

In addition, a number of other social networks “following” Twitter also began to be developed such as T2, Spill and Post. In the cryptocurrency industry, there have been many decentralized social networking initiatives recently, typically Lens Protocol.

It is unclear whether the relationship between Bluesky and Twitter continues. However, with the decline of the leading social networking site, including the Mass layoffs of personnel, closed officeor late payment of bills, it can be said that a side project like Bluesky is hardly a priority choice.

Bluesky currently declined to comment or respond to questions about the project, noting that it will not be active at this time to focus on bug fixes.

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